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Demographics: What are your gender, age, and education? Where do you live? What do you do at work? What is your job position? What is your company’s industry? What is the size of your company? Personal data: What are your goals? How is your routine? What are your responsibilities? What challenges do you have at work? What does success in work mean to you? Content consumption: What social networks do you use?
What subjects are you interested in? What content formats do you like? Where do you Cambodia WhatsApp Number Data find information that is useful to your work? How do you learn and acquire new skills? Challenges: What challenges did you have before finding us? problems? What characteristics of ours do you like the most? Who to interview? You may be wondering about who exactly to interview.
Well, you may get tempted to talk only with “good” customers, that is, people who love your business and its solutions. However, “bad” customers, who are not so satisfied with your service or product, can offer valuable information. Indeed, interviewing them could even help you to improve your solution. You can also interview people who have not yet purchased your solution, especially if your business has just started, and you still don’t have a customer base.
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