[size=14.6667px]This pressure may cause users to choose to stop paying Moreover in the longterm and multiple decisionmaking process of paid services if users are not satisfied with a certain service or product they will reduce their trust in the platform and have doubts about other services and products thus determining whether the monthly payment is A waste In this case users may choose to give up their subscriptions and reduce their willingness to purchase from the platform resulting in lower revenue for the platform Secondly the shortterm monthly paid membership system is not enough to cultivate user habits and strong user stickiness
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[size=14.6667px]The formation of user habits requires time and continuous behavioral reinforcement However due to its short duration the monthly paid membership system may make it difficult for users to form a deep dependence and habit on the platform or service within a month At the same time users South Africa WhatsApp Number[size=14.6667px] may interrupt their membership due to various reasons (such as forgetting to renew temporarily not needing services etc) Such interruption may destroy the users continuous experience thereby reducing the stickiness to the platform Finally the monthly paid membership system brings certain challenges to operations It is prone to problems of asymmetry between price and rights increases operating and service
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[size=14.6667px]costs affects cash flow stability and increases retention uncertainty Common membership benefits consist of three parts savings services cobranding If a monthly card system is set up the matching relationship between price and rights will be more difficult to define If the price is too high and the rights are insufficient consumers may be unwilling to buy If the price is too low and the rights are too much the profitability of the platform may be damaged Saving money service cobranding source card system means that ecommerce platforms need to invest more resources in maintaining and updating the membership system In order to meet the needs and expectations of members the platform even needs to increase human and material resources which will undoubtedly increase operating costs.