Cost per inquiry is most

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And be sure to watch our recording of The Power of CPI to Measure Higher Ed Marketing Success to gain more valuable insights. FacebookTwitterPinterestLinkedInWhat is Cost Per Inquiry (CPI) in Higher Ed Marketing? January th, by Paula Keller French What is CPI? Key Insights Cost per inquiry is the most important metric to measure and drive the efficiency of campaigns.


Cost per inquiry is most frequently tracked as a KPI for digital Bolivia Phone Number List marketing channels (i.e., CPI from paid search or CPI from organic), and it can also measure the effectiveness of digital marketing spend across all platforms. Search Influence and UPCEA’s latest project will create a reliable industry benchmark for cost per inquiry and cost per enrolled student in online and continuing education. Cost per inquiry (CPI) is the definitive KPI for higher education marketers to track the success of their advertising campaigns or costs.





Cost per inquiry is a compass that guides your higher education marketing endeavors. It empowers you to gauge your efficiency, optimize your budgets, and make data-driven decisions. As the education sector evolves and marketing programs (especially to adult learners) become more complex, understanding and harnessing the power of CPI is essential for staying competitive and achieving your institution’s marketing goals. For far too long, higher education digital advertising professionals haven’t had a benchmark for this critical metric, and certainly not one specific to online and professional education.