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14 measurable reasons to use digital marketing as a B2B company

2. Indispensable
We live in a digital world nowadays. We no longer leave our house without a phone, we text, snap, FaceTime, Facebook, lower our thermostat with an app if we have forgotten this and our white goods are connected to the internet. In addition, social media users are growing day by day and more and more people have the opportunity to use the internet. What we often hear: “B2B marketing and social / digital media don't go together, do they?” It is often forgotten that the person who makes decisions for the company is a human being. This can be achieved through digital marketing.

If you are not where your personas are, you are doing Canada Phone Number List wrong. These personas can be reached through digital marketing, which makes digital marketing indispensable.
Do you already know who your buyer personas are? These fictional, generalized characters provide an image of your ideal customer(s). Colleague Annemarie wrote a blog about creating and the importance of buyer personas.

3. Easily target the target group
It is becoming increasingly easier to create powerful target groups within the various social media. It is possible to create good target groups, especially within Facebook and LinkedIn, because these social media have a lot of information about the different users.

The example below shows the options for targeting within LinkedIn:

14 reasons to use digital marketing as a B2B company to easily target your target group on LinkedIn

Facebook offers many targeting options. A small selection of these that may be interesting for B2B marketing can be found in the image below.
Demographic data also includes the work that your target group performs. You even have the option to target positions within the professional sector.