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Of your values, processes, and approach, work to address errors, improve threat centers, prepare well for competitor attacks before they occur, and avoid any Losses may result from this attack by developing strong and effective defense mechanisms. 2- Search for opportunities for innovation You cannot protect yourself without opportunities for innovation. Be innovative in your field of work to ensure the survival and loyalty of existing customers, as innovation hinders competitors from penetrating you. Always look for ways to improve your services and products, enhance your style in the market and satisfy customers by reviewing reviews and complaints and working to resolve them in the future. As quickly as possible, and with the process of innovation, development and improvement, do not forget your identity and basic values.
Be close to the emerging changes in the market and put them in your plans without disturbances that affect your values and identity. 3- Focus on growth Do not become overly comfortable with your current performance or position in the market, as Hong Kong Email List change is the only constant principle. Always look for opportunities for growth and comprehensive development of your operations. Integrate new strategies and modern technologies into your own practices. 4- Be close to competitors’ activities The first base rule in defensive marketing is to protect your entity from the attacks of competitors, and this can only be achieved by being close to them and always aware of what they are doing. If a new competitor enters the market and offers, discounts and advantages come that harm your interests in the market, you must be prepared to respond to it.
To stay on your customers. 5- Increase customers’ awareness of your strengths The competitor is intensifying its efforts to highlight your weaknesses, so conduct educational campaigns and raise awareness of the strengths of your company to obtain a good reputation in the market, retain your current customers, and increase their loyalty towards your brand. Read also about: Growth Hacking Examples of defensive marketing strategies Let's take a look at one of the brands that achieved great success after incorporating a defensive marketing strategy, including: Starbucks Starbucks was not the first coffee shop to offer free Wi-Fi in cafés, but they imposed Wi-Fi fees for those who did not purchase anything in their store. While other cafes offer this service for free without fees. When this matter was noticed by the responsible party, they worked to solve it and defend their position, by not only providing free Wi-Fi service, but also providing a faster network than others.
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发表于 2024-2-17 12:59:43