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In August 2022, your smart shopping campaigns will be replaced by Performance Max campaigns on Google Ads. To anticipate this change, the Keyweo team offers you a detailed summary to find out everything you need about Performance Max in 3 minutes of reading. To start, what is a Performance Max? The Performance Max campaign is a new type of intelligent campaign, tested in beta since November 2021 and available to everyone from the beginning of 2022. The goal already lies in the name: to maximize the performance of your campaigns. your objectives and your audience and the Perf Max campaign will spread across multiple networks (YouTube, Gmail, Search, Display, Discover and Maps) to reach the maximum number of internet users.
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It is no longer necessary to combine Search, Shopping, Video and Display campaigns: with Performance Max you will have 6 campaigns in one. Search Performance Max How do you build a Performance Max? As with Search and Display campaigns, you Ukraine Telemarketing Data can add multiple titles, descriptions, logos, images and videos to your Performance Max. Then assign the campaign a goal and conversion values (awareness, engagement, visitor, conversion), set a budget and choose the right smart bidding strategy; the algorithm will do the rest.
Here are the conditions: up to 20 images up to 5 logos up to 5 videos up to 5 short titles (30 characters) up to 5 long titles (90 characters) up to 5 descriptions (90 characters) As with the Displays, it is also possible to customize the call to action button. to the same principle as responsive ads, all these elements will then combine with each other to obtain the most effective associations. In fact, unlike campaigns on the search network, which are based on keywords and search terms typed by users, Max Performance will also be distributed on the networks that convert best based on affinity centers or user interests. In short, we are moving from a keyword-based search engine to an audience-based search engine.
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发表于 2024-2-14 18:57:48