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The first aspect is based on demographic data that includes information such as age, gender, educational level, income, etc. You must take into account the purchasing behaviors of your Buyer Persona. This means that we must analyze purchasing patterns, preferences and behaviors in the decision-making process. Where do they buy? What factors influence the purchase decision? Knowing where they look for relevant information , whether online or offline, will help us adjust our marketing strategies on the channels preferred by our Buyer Persona. Focusing


on needs and objectives means understa Costa Rica Telemarketing Data nding the challenges customers face, the goals they want to achieve, and how a product or service can be the answer to meeting those needs and aspirations. It's like putting ourselves in the clients' shoes to discover how we can help them overcome obstacles and achieve their dreams. Understanding the challenges our customers face not only allows us to empathize with their situations, but also helps us offer more precise solutions and make their experience more satisfying. What is the target audience? The target audience is made up of a broader, more general group of people to whom a company directs its marketing messages. Unlike the Buyer Persona,





detailed customer, the target audience covers a broader audience and is defined by demographic, geographic, psychographic and behavioral characteristics. As with the Buyer Persona, below, we are going to detail the key components of the target audience: Demographic data includes general data such as age, gender, income, and educational level, among others. This data helps us have a basic vision of our target group. Geographic data is defined based on the geographic location of the audience, which can be local, regional, national