Create More Money In Social Media

B2C-Database1

vA Few Notes about List Quality As you grow your email marketing list, know that the list will go through natural attrition, and contacts will change or become obsolete. How do you measure the quality of the new contacts you've added to your list? Tracking and measuring the open and click-through rates are of course two key metrics to track the 'engagement' level with your contact. However, you should also compare the following metrics to your existing contact lists: Hard Bounce Rate - Up to 3% of B2B contacts change every month, so even database that has been completely updated every quarter will see over 8% of your contact list become 'obsolete' or dead as a result of hard bounces.

When a recipient believes your email is SPAM Australian B2C Email Lists and clicks the 'Report SPAM' button, a flag is raised and the delivering ISP will start to monitor your future mailing s to see if they are SPAM. Even with 100% double-opt-in emails you can expect complaints in the range of 1 per 1,000 emails sent to 1 in 5,000 email messages sent to be reported as SPAM. This can also happen automatically if for some reason you repeatedly send emails to a non-working email address. If your Email Service Provider (ESP) is reporting a higher complaint rate than one per 1,000 - it's time to seriously re-evaluate your email marketing message, targeting and send frequency. In summary, building and maintaining a solid prospect list, especially for B2B marketers, is challenging and expensive.





That said, following the above techniques overall can help you grow your active prospect lists by 50% to 300% in a relatively short time period. Was this useful? If so - kindly share it on Facebook, Twitter or your favorite social sharing tool! All Pinpointe papers and webinars are free. Download On-Demand Webinars, Case Studies, Whitepapers and other Email Marketing resources, including "33 Tips to Improve HTML Email Responses" from Pinpointe's Email Marketing Resource Center. An extremely effective and inexpensive marketing activity for a health club is email marketing. What's surprising is few health clubs take full advantage of the power of email marketing.