Environmentally friendly packaging is strong in China

Zobaedlizon

The Department of International Trade Promotion (DITP) reveals Chinese consumer trends. Give importance to food and beverage packaging that is outstanding, colorful and environmentally friendly. Recommend Thai manufacturers and exporters who will sell such products in the Chinese market. Must study consumer behavior And adjusting the packaging to meet the needs will help the product to be in demand and increase the opportunity for export. Mr. Phusit Rattanakul Serererngrit Director-General of the Department of International Trade Promotion (DITP) revealed that the department has given policies to commercial ambassadors stationed in various countries.


Surveying avenues and opportunities for Email List exporting Thai products to the countries in which they are based. and report results continuously Recently received a report from Ms. Oranuch Wannapinyo, Director of the Office of Overseas Trade Promotion in Guangzhou, People's Republic of China. The trends in packaging of food and beverage products that meet the needs of consumers in the Chinese market and export opportunities for Thai entrepreneurs . The commercial ambassador reported additional information that Currently, the demand for food and beverage consumption grow fast And consumers are increasingly demanding the quantity and quality of products. Consumption data in China in 2023 found that packaging has a strong influence on Chinese product purchasing decisions. Because packaging is what attracts consumers' attention as soon as they see it.



And consumers born in the 1990s and 2000s tend to prefer products that look good. According to relevant data, Chinese consumers make purchasing decisions within an average of 3-7 seconds. More than 64% of consumers are willing to buy products that have Attractive packaging Moreover, 65% of consumers are willing to pay for environmentally friendly products. As a result, manufacturers and distributors of products in China are paying more attention to food packaging. In addition, it was found that new products launched by major Chinese beverage companies in the past two years have used packaging. that is transparent You can see the products inside in an interactive way that adds to the brand's personality.