Put your face to it

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The texts written for your website, therefore, must be created from the point of view of those who will read them: clear language is able to make even the most complex or technical concepts easily understandable. How content marketing can drive purchases The mistake of relying on a simple photo to describe a product is commonly made in e-commerce . In these particular websites the number of pages is very high and discourages the administrator from being accurate in drafting the texts. Those who are visiting your website with the intention of making a purchase are generally driven by a desire that goes beyond simply owning your product.

For a running enthusiast, for example, it is not enough to know the colour, size and price of the t-shirt you have uploaded to your e-commerce site. He will probably be pushed to purchase only after reading the type of innovative and breathable material with which it was made, its recommended Email List  use in warm rather than cold climates, the possibility of combining it with a pair of shorts, etc. To sell a product, the 'buy' button is enough, but if you really want to convince your potential customer then you need to be aware that the contents of a website can be an indispensable marketing tool Neglecting content means limiting your site to a simple showcase.



With inbound marketing, the customer decides when to get in touch with you Inbound marketing is a strategy that is based on the positioning of your website pages on Google for strategic keywords for your business. This particular web marketing strategy ensures that your content, optimized for search engines, is seen by new potential customers precisely when they become aware of needing your products or services. It is therefore not you who takes the first step, who moves towards the customer by proposing your offer.