Employer Branding. How to increase the

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month and is still growing. Initial situation In the case of this cooperation, due to the competitive market, it was very important to prepare a strategy providing for long-term activities. We knew from the beginning that we would have to wait longer than a few months for satisfactory results. In May 2016, medme.pl generated 127,359 organic sessions per month and visibility for 5,123 keywords in the top 10 , which, compared to the competition, gave a signal that there was a lot to do to catch up with the leaders. At that time, the competitors had visibility on > 200,000 keywords in the TOP10.

Goals and assumptions Optimization of the entire website in accordance with good SEO practices We saw the potential in the entire website and knew that by improving aspects such as eliminating duplicate content, redesigning the website structure and providing appropriately selected content Phone Number Data we could significantly increase its visibility and organic traffic. Increased traffic on existing content The existing content database, thanks to the removal of duplication and optimization, enabled achieving better positions for valuable keywords. However, using the potential of the content required detailed analysis and a lot of work in implementing improvements . Expansion of the website with new, valuable content Based on the potential analysis, together with the medme editorial team, we also wanted.




To increase the amount of content on the website. To maximize the likelihood of good visibility, a so-called CONTENT GRAPH – a set of keywords that should be included in it as well as an optimized TITLE meta tag and headings. Quality was extremely important - the content was created by professional journalists and consulted with people with medical education: doctors, dieticians, nurses. Good quality content, optimized for specific keywords, is one of the most important success factors. What actions have we taken? Technical and semantic audit The first stage of cooperation in June 2016 was a detailed audit, which determined which aspects should be addressed first when working on the website. The activities began with the gradual removal of duplications, thin content and .