THE EXAMPLE OF AIRBNB: A COMPANY THAT COMBINES DIGITAL MARKETING AND PHYSICAL...

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This method can be very effective in increasing brand awareness, generating sales and increasing traffic to the company's website. 3.8. VIDEO MARKETING Video marketing involves creating videos to promote and sell your products or services online. They also allow you to increase engagement, inform and reach your audience who particularly consume this type of format. The advantage of videos is that they can be distributed on a large number of platforms such as your website, YouTube and social networks. They transmit a large amount of information in a quick and engaging way and are highlighted by the algorithms of many social networks. Also, they allow you to position yourself on a new traffic acquisition channel like YouTube which, let us point out, is the second search engine after Google.

New call to action 4. HOW TO DEVELOP A DIGITAL MARKETING STRATEGY? Developing a digital marketing strategy takes time, good planning and clear business objectives. Here's a step-by-step approach to creating a digital strategy. 4.1. DEFINE YOUR GOALS Your goals are the results you hope to achieve through your digital marketing strategy. They should be aligned with your company’s overall goals. For Phone Number List  example, if your business goal is to increase sales, your digital marketing goal might be to generate more qualified leads or increase the conversion rate on your website. Your goals should be SMART – that is, Specific, Measurable, Achievable, Realistic and Time-bound.



For example, instead of saying “I want to increase my website traffic,” a SMART goal would be “I want to increase my website traffic by 20% in the next three months.” 4.2. UNDERSTAND YOUR TARGET AUDIENCE AND DEFINE YOUR BUYERS PERSONA To develop an effective digital marketing strategy, you need to understand who your customers are and what they want. This step is generally divided into two parts: researching your target audience and creating buyer personas . 4.2.1. TARGET AUDIENCE RESEARCH It involves collecting information about your potential customers to understand their characteristics, behaviors, preferences and needs. You can use surveys, interviews, demographics, online behavior data, etc.