|
|
You need few introductions because Rafael Juan , CEO of Vicky Foods and second generation of this family business, has brought the Dulcesol brand to millions of homes for years; Now that the company has celebrated its 70th anniversary , we take stock of it. -How has the company evolved in these 70 years of history? What have been the most relevant milestones and events? – It has been 70 years since my father, Antonio Juan, founded a bakery in Villalonga (Valencia) that supplied the entire population and its surroundings. This small business was the seed of what Vicky Foods is today: a multi-brand and multi-category company with a leadership vocation in the food sector that has a presence on four continents. In short, the history of Vicky Foods is a path that runs from the entrepreneurial spirit of our founders to the commitment to integrating sustainability as a strategic axis in our business model. And on this path we always move forward guided by innovation.
Dulcesol was the first company to market square cupcakes. Are they still a flagship product today? The Glorias were a successful product and are still on the market almost 40 years later. Another mythical product has been the Pandorinos. In fact, this year we wanted to pay tribute to them coinciding with the 35th anniversary of their launch by presenting the Pandorino Vintage. Currently, the most important category for the company is bread, with crustless white bread being the best-selling product. In fact, in 2021 we increased our bread production volume by 38%, reaching 127 million euros Job Function Email List in sales. As a consequence, bread regained prominence at the company's production level, with a 52% share, followed by pastries and pastries with 46%. – How is Vicky Foods organized as a family business? The sustainable growth strategy on which we have been working for decades is supported by our ecosystem of commercial companies dedicated to different activities. In all of them, we maintain the same values and manage them through a single integrated system, which allows us to work as a unit to achieve more ambitious commitments as a whole.
We manage our activity from three large production centers and a plastic printing factory, which allows us to improve sustainability, flexibility and efficiency in packaging management. Likewise, we have a farm to ensure the freshness, quality, safety and traceability of the eggs we use in the production of our products. In the marketing area, we are established with our own commercial structures in three countries in Europe and Africa. In addition, we have a national network of our own subsidiaries and independent distributors, which guarantees delivery to more than 82,000 points of sale in Spain. – In recent years, the reduction of sugar in baked goods has become a pressing issue. How does the company apply it? We dedicate a large part of our resources to the development of increasingly healthier products, always thinking about the well-being of the families that consume them. In this way, our objectives in terms of innovation and company development focus on continuous product improvement.
|
|
发表于 2023-11-27 14:51:05