How to learn from loss of retail customers?

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On average, American companies tend to lose half of their customers every five years. Is your company worried about losing customers ? This is a reality that scares the entire world, but it should serve as a warning to leaders who aspire to success in their corporations. Losing customers not only directly affects your business, but the effect caused by that consumer's dissatisfaction can even influence your future sales . The loss of customers in retail is inevitable, but you must learn from it, generating data and intelligence with the aim of avoiding possible detractions in the future .

Check out how in our post today! It's not just not making money, it's actually losing! Of course, there can be several reasons for the loss of customers, such as, for example, a physical change of address or even their death, but, according to a survey by US News and World Report, 68% of the customers you loses do not return because of poor service and whatsapp number list  poor quality of service or product . In other words, 7 out of every 10 losses could be avoided with investments in training and improving the service provided. Think about the money that represents! Know your “Customer Acquisition Cost” Often, in retail, when we think about a customer we lost, we only take into account the profit we missed out on, but we forget how much we already invested in winning them over and getting them there.



The Customer Acquisition Cost, CAC, is a number that you should always have under control, as it is what will tell you how much you spend to bring each customer to you. These expenses include all types of investment in marketing, media and the sales department, for example. The lower your CAC, the less you spent to achieve it and, consequently, you were able to invest your money better. Customer detraction can help you analyze how acquisition investments have been made and how efficient they have been.

Conduct research to improve the service The humility of learning to recognize your own mistakes is also fundamental, as from then on you will be able to make the necessary changes to avoid future setbacks. How about starting to do satisfaction surveys with your customers and try to identify possible bottlenecks in your service and customer service? This type of research can be either quantitative (simple surveys, usually marking “yes” or “no”) or qualitative (which demonstrate opinions and feelings about the brand or a product), it is possible to significantly improve your services by realizing the dissatisfaction of some customers who are still with you, in addition to you having the chance to create strategies to retain them while there is still time.