Team engagement and discount club: how to optimize this relationship?

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Discount clubs have been increasingly accepted by consumers in Brazilian supermarkets. However, for this strategy to work, it is essential to encourage team engagement. Only then can it be efficient enough to increase your supermarket's revenue . Follow the post to understand how the discount club can increase sales. In addition, we will provide tips to prepare your employees to work with this strategy. Check out! Advantages of the discount club Discount clubs consist of offering benefits to certain customers upon initial registration. In general, these benefits are exclusive discounts on certain products offered by the supermarket itself or in partner establishments, through point systems.

For the supermarket, records allow you to know customer data , such as consumption habits and contact methods. These will be valuable for creating more accurate marketing strategies. Furthermore, the club plays an important role in customer whatsapp number list loyalty, who tend to return to take advantage of more discounts. It is worth remembering that there are other programs capable of capturing consumer information. The choice of a discount club should be for those who wish to provide an immediate benefit to the customer. This advantage, at the time of purchase, can even facilitate registration for those who come to your store.



As we have already said, obtaining information from customers can also be important to improve your strategies. Consequently, the more data available, the greater the variations in actions created, right? This is yet another reason to create a discount club, as it is a method that tends to have greater acceptance as it is simpler to measure. After all, with each purchase the consumer can see how much they saved by purchasing products that were part of the club and identifying themselves at the checkout. The Febrafar Institute for Research and Continuing Education (IFEPEC) carried out a survey with consumers about loyalty programs.

It was found that 92% of those interviewed like or would like to be part of a program like this. Furthermore, 67% of consumers responded that they value these programs in the supermarket segment. A great opportunity, right? Check out our tips so you can let this chance pass you by. Strategies to increase team engagement Since registration is the first step towards having an benefits club, it is essential that the team strives to register as many customers as possible. After all, they are the ones who have direct contact with consumers and have a direct influence on the experience customers have in your supermarket. The more data you can gather about your customers' spending habits, the more informed your next marketing and customer retention strategies will be .