It's about focusing on the marketing channels your target

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While people tend to use social media to seek inspiration and voice assistants to find new products, eCommerce sites and traditional search engines continue to play an important role in the actual shopping activity. Cross-platform shopping is the hallmark of the modern shopper. The customer, to the purchase in the single eCommerce, prefers the experience in the marketplace which offers him a wider range of products to choose from without the need to search in the specific website. In this choice lurks a limit for individual companies that work through eCommerce: that of not having total control of consumer data.

The solution? Avoid exclusive presence on marketplaces USA Email List and give due importance to our website and possibly guide the buyer to our website, step by step by proposing a differentiated offer. Companies that also sell their products or services on the web must take into account this behavior, called cross-device commerce , to understand the purchasing processes and improve the overall experience. Customers are increasingly experiencing an analogue and digital double life, using fixed and mobile technology, and are influenced not only by traditional media but also by social media.





This further highlights the importance of omnichannel approaches: a single user experience across all channels, digital and otherwise. But be warned, omnichannel marketing isn't about having a presence on every existing marketing channel .  audience frequents , maximizing your online exposure on those platforms, and creating opportunities to engage with your potential customers. A company that has been able to exploit this trend to its advantage is IKEA: let's see how it has organized its marketing strategy achieving great success. This type of multi-channel strategy is heavily used both by SMEs, which thus manage to get noticed with their niche activities, and by companies such as IKEA, which has achieved excellent results.