The ways to get an article to rank high in organic search

MehediGK

From social media marketing to copywriting for landing pages, whitepapers, case studies, and even collateral material like brochures or press releases. When we at Fontimedia talk about content marketing, however, we are referring to a specific approach to content: inbound marketing , which consists in creating articles and texts optimized for search engines to be published on the website and/or blog of the company, to attract qualified leads and create a relationship of trust with them.



With the aim of turning them into customers . The reasons to entrust the b2b content strategy to an agency It might seem daunting to let someone else tell the story of your business, but beyond the obvious benefits Industry Email List of having optimized content available in no time , there are other reasons to work with a content marketing agency. Let's see them below. They are SEO experts Let's go back to the marathon example. There is certainly a huge difference between running a marathon and writing a blog post when it comes to physical exertion. However, in terms of the number of hours spent preparing, learning, practicing, and honing your skills, probably not.



So, if no one in the company has the opportunity to spend weeks or months preparing the first article for the blog, it is better to rely on those who do it every day. A content marketing agency knows the Google algorithm and all  . inbound marketing agency It is not just a question of including the keyword, but of using the titles and related keywords correctly , of choosing the best structure of sentences and paragraphs, of formatting the images and also of structuring the site in the best way from the point of technical point of view, to be considered usable and reliable in the eyes of Google. Anyone can create content.