A Few Simple Yet Effective Cold Email Marketing Strategies

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If done right, Cold Email Marketing is also an effective method for lead building , customer loyalty, and more.


A few simple yet effective Cold Email Marketing strategies
A few simple yet effective Cold Email Marketing strategies
If you are a marketer, or simply someone who likes to learn about the marketing industry , you probably know the concept of "cold email".


Similar to "cold call", cold email is used to describe marketing emails that interact directly Denmark Phone Number List with potential customers in a random fashion (one-way initiative from the business side) with the goal of making customers the customer performs an action such as signing up, booking a consultation, or even making a purchase.


If done properly, sending random emails can be an effective way to build new leads , build relationships with customers, partners, investors, sponsors, etc.



Here are some Cold Email Marketing strategies you can refer to:


1. Thoroughly research the market segment.
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In marketing , especially with startups, choosing a niche is always a wise strategy.


However, choosing to enter this market does not mean that you will be successful, it is important that you study it carefully.


As a rule of thumb, the smaller your niche, the more likely you are to compete to get the attention of your target customers in that market .


While the size of the so-called Niche can vary from industry to industry, you need to divide your client file into smaller groups, smaller groups that will be interested in different issues, Also from here you will easily test and optimize the performance of your email.


2. If Offer Offers – Make it easy to understand.
For email marketing in general and cold email marketing in particular, because of the nature that potential customers only have a few seconds to see an email if any, this is the most important part!


Your offer or offer should be so good that people will regret turning it down.


Inappropriate offers such as:


Facebook Ads.
SEO Strategy .
Develop a PR plan.
Digital Marketing Services .
And here is an example of a valuable offer:


Achieve 4x return on ad spend in 30 days or we'll refund service fees + ad spend.
Get 15 more qualified leads per day without you having to do anything else.
Take note of the power of numbers in the title.


3. Case Study.
Among the myriad of content formats ( Content Format ), Case Study is considered one of the most persuasive because it simply acts as PR in Marketing, instead of the brand talking about itself. Let your customers (third parties) talk about you.


Case Stuy could simply be: “Discover how ABC (customer name) increased sales by 30% in just 60 days…”


4. Simple and focused Landing Page design
If you haven't heard of the term landing page, you can find out what a landing page is , it is a concept that refers to where potential customers will be directed if they click on an email.


As analyzed above, for cold email marketing to be highly effective, you need to focus on different niches , each niche requires different information in the landing page.


Landing Page should have images or videos that clearly explain what you offer, it should also have social proof ( Social Proof ) proving that your brand is trustworthy enough.


The structure of an effective Landing Page can be: Pull (use words that attract customers, ask questions), Introduce (tell customers who you are), Case study ( What you did for your client), Give more reasons if any, and Call to Action (CTA).


Your call to action should be very brief. Don't use CTAs with action verbs that ask the customer to do more, e.g. “fill out a form”, instead you should always make your customer do less, e.g. “Ask a request” advise".
5. Use sentences with high "hypnotic" ability.
If you do email marketing, you understand that email subject lines contribute to 60% of email open rates. When writing subject lines, you should avoid writing sales or generic headlines, for example, “Hello ABC (customer name), does your business want more leads?” Instead, you should write as if you know them well, for example: “Retail businesses are making sustainability a top priority strategy for growth, what about your business, whether to give up Miss? !”
Next, you should also describe a line of your case studies with a client you recently worked with in the same industry, e.g., “We recently helped ABC company improve rates customer retention rate increased by 19% in just 2 months, and we would love to help you do the same.