The team will be managing the technical

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They need to plan and execute an efficient system based on fully or partly automated conversations to resolve incoming inquiries and issues.  setups across all stages. They need to build chatbot workflows and integrate the WhatsApp API with 3rd- party systems like your CRM, other marketing automation tools, your ticketing systems, etc. Choose & Work with a BSP Once you have covered your four Cs of the you need to choose your “partner in growth AKA your Business Solution Provider . As described on WhatsApp's Help Center, BSPs, also called WhatsApp Partners, enable users to integrate directly into the WhatsApp Business Platform by managing communications to and from customers.

In other words, they are a global community of 3rd-party expert solution providers  Phone Number List BSPs can help manage the communications and campaigns on the WhatsApp Business Platform for approved use cases. Why go with a BSP rather than do it all on your own? for the WhatsApp API with a BSP provider is significantly more resource-efficient and makes managing and maintaining your WhatsApp channel considerably less complicated . A BSP acts as a mediator between your company and WhatsApp, benefiting both parties. While WhatsApp gets advanced client management, you get the perks of your selected BSP that correspond with your goals. Some of the things you should consider when choosing a B  SP include.




Chatbot builder capabilities (no-code, low-code, or more suited for IT resources Native integrations &API CRM or others for quick and seamless connections with the tools you already use Template messages and campaign management capabilities Customer support Pricing system All of the above factors will influence how efficiently you are able to deploy, update and manage your WhatsApp solu tion and so become a key part of executing your WLG strategy. Plum: Example of a Well-Executed WLG Strategy Plum is an employee benefits platform that offers group medical cover for businesses in India.