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An example of this type of campaign was the one carried out by the Hermés Paris brand, for the 'La Maison des Carrés' campaign, a microwebsite created by the brand for the online sale of its scarves. . Of expectation As its name indicates, they are advertising campaigns aimed at generating expectation and curiosity in consumers , before the launch of the new product or service, without revealing many details about it. A prominent example of this type of campaign are those used to promote movies and series, for example the premiere of their trailers as a way to attract users.


Release These campaigns are focused on strategies, which publicize the release of a new whatsapp mobile number list product or service to the market, generally, they are accompanied by discounts and promotions to attract consumers. These can be preceded by expectation campaigns, although it is not mandatory. An example of this type of campaign is the one carried out for the launch of each iPhone by the Apple brand. . Reactivation These advertising campaigns serve to give new impetus to an existing product or service, in times of crisis or in important seasons . This is the case, for example, of the sponsoring brands of the World Cups, they launch campaigns prior to these so that consumers notice their products or services again.



Likewise, the campaign carried out by Crehana during the COVID- health crisis, in which every day they launched a free course to promote their course platform. The name of the campaign was accompanied by the hashtag yoaprendoencasa. Crehana Revival Strategy Source: Crehana . Strong sell Advertising campaigns focused on strategies to increase sales and generate short-term benefits , through increased sales due to discounts and promotions. In this type of campaigns , phrases such as: Prove it now! Do not wait more! Just for today! An example of this type of campaign is the one implemented by Cinemark in its “Wednesday XD”, which provides for a  discount every Wednesday at the box office. Person measures effects of strategies to increase sales Source: Pexels.

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