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Genuine reviews have always been a strong factor in the trust of the ideal audience. According to the perception, the most valuable are customer reviews in the Google My Business service , then in third-party aggregators, social networks, and on one's own website. Also, the GMb account provides useful information about you: photo, reference, contacts, route on the map, etc. Experience shows that local search results are good at driving registrations in online directories.
Correctly completed business listings (with a link to the site) also contribute to external SEO promotion. Publish expert blog articles A professional community with a lot of competition requires differentiation and significant efforts for image promotion. Start Specific Database a blog! You can publish expert articles, useful information about your specialty, online product reviews, even entertaining content if you want to. If you understand the needs of a specific audience, it will be easier for you to create content. Email newsletters Email newsletters are an affordable marketing tool.
In eMails, you can experiment as follows: share news about your practice; send price list updates; advertise discounts; send promo codes; to congratulate you on your birthday; lead by links to the blog or to the site; send questionnaires about the quality of service; express care and concern if the client has stopped contacting, engage in activity. Electronic newsletters for the client base To automate processes, try Mailchimp and get an interesting experience with a marketing tool.
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