How is Shopify changing the game

法塔玛

A shop owner can get all the relevant data, including sales, inventory, pending payments, and much more at one glance from the homepage. The homepage also provides a list of shortcuts for the owner so that every aspect of the website can be accessed and edited. Moreover, the homepage provides valuable suggestions in terms of marketing and customer retention tactics. Shopify’s usability makes it highly appealing to business owners who are just starting out and may not have an expert grasp of technology and web development. ‍ Efficient product management: Whatever the shop might be, adding products to showcase on a website is easier than ever before because of Shopify. The platform dedicates a separate section for uploading products and stores the information.

This is important because, if an owner chooses to change the look of the website and use a different template, the product data previously stored can be used again. This gets rid of the need to re-upload product information on the website. Moreover, inventory phone number list can also be viewed and tracked through Shopify so that an owner never has to worry about running out of stock. Some more features include creating gift cards that can be sent to customers to improve brand image. ‍ Customer segmentation and targeting features: Every order is tracked and stored through the Shopify store, making it easy for owners to use their customer lists to filter out specific groups at different times.



Owners can create customized lists of their customer groups based on different criteria like purchase amounts, purchase dates, number of orders to date, and many more. These lists are stored and can be extremely useful in marketing products to the desired target audience. Shopify also segments customers based on buying patterns and suggests taking actions for them. For example, if a customer has not purchased in the last 4 months, Shopify would be smart enough to suggest emailing that customer and getting them back. ‍ Informative analytics: Sales data and purchase trends are automatically generated on Shopify. This dashboard allows owners to track total sales, conversion rates, purchase rates, average order values among many other key variables.