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There are many businesses that want to start selling immediately and create the first idea that comes to mind, without knowing if it will be suitable, if it is aligned with their client and without having tested it in any way. Or it could also be that you have been trying to shape a product for months, but since you don't know who your client and your market are, you can't finish it completely because you always have the feeling that it is incomplete, as if something is missing.
With which, a product that the client cannot identify with, will not work no matter how hard you try. 1.3 – You have not built a sales message To generate the necessary trust that will lead to the sale, it is not enough just to have something very good and offer it. Did you Latest Mailing Database know that our purchasing decisions are 80% emotional and only 20% rational? This is something very obvious, but that many entrepreneurs are still unaware of. They try to convince the customer by talking about themselves, about the company. They tell how good they are, what their beginnings were, their trajectory or the recognitions they have, etc.
Either that, or they give you the typical generalist and corporate speech, full of boring words and technicalities that say nothing to the reader. When you know who your client is and what they need, and you have also created a product to provide a solution, you have to create a powerful message that makes an impact and makes it clear from the first moment what they are going to achieve with you Thus, potential customers will convince themselves, you will not have to chase them or have that burden to sell. It is what on the Internet is called persuasive writing. Or as the Americans call it, copywriting. Only when you have defined these three points very well, start investing to capture traffic and others. offer If you are not clear about your offer, you will drive your potential client crazy.
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发表于 2023-4-6 15:50:48
