We got a result that gives a lot to think about

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Websites whose content was of good quality had to give way in the ranking to those websites that accurately shot into the Google algorithm, regardless of whether the content on them was valuable or not. Fortunately, the Google search engine did not remain passive to this type of activity and successively changed (and still changes!) the algorithm responsible for search results. Thanks to these changes, a lot has changed in SEO copywriting since 2001. Source: Google Trends, comparison of keywords: positioning and content marketing Taking a closer look at terms such as "page positioning" and "content marketing.

Thanks to the changes that Google has forced on the SEO industry, good quality texts have returned to favor. The interest in these two concepts clearly overlaps, due to the fact that SEO and content marketing are developing in the same china phone number list direction. Google "want" interesting and unique texts with the right keywords, so we are dealing with a win-win situation. At this point, the key to success is cooperation between SEO and content marketing, so there is no division into better and worse. Klaudia Raczek, Content Marketing Team Leader and Maciej Matowicki, Head of SEO at PromoTraffic, briefly spoke about the changes in the approach to content: I started my adventure with writing "for money" at the turn.



I remember when I hit a wall in internet marketing - I wanted to create and act creatively, and I was required to write synonymous texts counted in hundreds a day. Fortunately, Google's algorithms have been paying more and more attention not only to the amount of created materials, but also to their quality. It was the moment when the talk about content marketing and separating the content area from SEO began to be louder, with their close cooperation at the same time. Ultimately, the goal is common - we write texts that respond to the intentions of users (key words) and are found by them. Content has always been one of the main ranking factors, and it's not going to change anytime soon.