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In almost every thematic chat, they like to scare naive newcomers of various kinds “this doesn’t work anymore”. Either pushes are dead, or “white” COD offers no longer have a place on Facebook. Beginners, believing more "experienced" arbitrageurs, spread this information like sparrows bread. Today we decided to consider what a “white offer” is, whether it has a place on Facebook at the moment and whether it is worth believing everything that “experienced” people say. It is naive to believe, without understanding anything in detail, is not worth it in any case, including arbitration. At a minimum, it is not clear who and what invests in the very concept of a “white offer”. Some refer to the product or product itself, such as clothing. She seemingly can't break any rules of the social network. For others, “white” is a clean landing without a CPA offer and any selling offer.
Many understand different things under the same definition, which gives rise to many problems, prejudices and misunderstandings. Speaking of a “white offer” in the context of Facebook, it is only a compliant ad, i.e. complying with Facebook policies. Everything else that doesn't comply usa phone numbers with our Advertising Policies or Community Standards - not "white" advertising, but gray or black - is another matter. Accordingly, everything that anyone can call a "white product" or "white landing" can be forgotten once and for all. FACEBOOK AD IS CHECKED BY THE WHOLE During moderation, absolutely everything is checked by your ad: text, image, targeting settings, video, site content, html markup, and even links to other resources. If suddenly at least something will contradict the rules or standards established by Facebook, then you can no longer call the ad “white”.
In addition, if your creative meets the standards, and the landing page does not contain any specific selling offers, but they are not coordinated with each other for the sake of moderation, then most likely you will receive a negative result of moderation and the imposition of sanctions on your account. Inconsistency means the moment when, for example, on Creo, Iron Man offers to buy his mask or Captain America's shield, and on the landing page you are taught to clean the ears of a cat. You understand, such a “white” ad, WHAT SANCTIONS AND PUNISHMENTS CAN BE INTRODUCED? It all depends on the degree of violation, the number of times and the user experience on Facebook. The rules themselves discuss this issue as streamlined as possible, namely, different users receive different punishments. It all depends on USER_TRUST. The principle of trust in the user works well in Facebook, while the possibilities of discovering affiliates are greatly exaggerated in the eyes of webmasters.
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