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Such a rating will cause you to see it less often. This may lead to a situation where you no longer see your ads on the first page at all. But it is not everything. so-called click-through rate (CTR - click-through rate), i. comparing how often your ads are displayed with how often they are clicked, affects the long-term effectiveness of the account. Repeatedly searching and displaying a given term without a click lowers CTR and can have a negative impact on ad performance data.
In the era of widespread automation and data-driven campaigns, it is especially important to ensure their highest quality. tool. Trust the specialist When running france phone number list a business, you certainly often encounter situations where not everything goes your way. If Google Ads campaigns are an additional important element of your marketing strategy, then you naturally wonder if they are working properly. We've already established that it's best to use the Ads Preview and Diagnosis Tool first.
However, what if you do not have access to your Google Ads account or the tool shows that the ad is not displayed? Then it is worth asking a specialist who takes care of the campaigns to check what the reason for this is. Scale your e-commerce! It will also be a good practice to ask for a report on activities related to the terms or categories we are interested in, along with their discussion. A reliable and conscientious specialist will certainly provide such a list. What's more, if it turns out that there is a problem, it will be worth supporting and cooperating in finding the cause.
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